Madrid System members and experts offered insights into the System’s evolution over the last 125 years, including its role in trade facilitation and economic development, experiences in joining and operating under the System, and perspectives on its use to support trademark owners in protecting and promoting their brands worldwide.

Participants were welcomed by His Excellency Mr. Guo Shuqing, Governor of Shandong Province. His Excellency Minister Zhang Mao of SAIC and WIPO Deputy Director General Ms. Wang Bingying were the keynote speakers.

 
 
 
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