http://www.wipo.int/pct/en/newslett/2018/article_0004.html
Content Reproduced verbatim from the Website of the World Intellectual Property Organization (WIPO) as permitted under their Terms of Use.
PCT in the News
A link to the following article in the WIPO Magazine (No. 6/2017) has been added to the “PCT in the News” page of the PCT website at:
http://www.wipo.int/pct/en/news/pct_news.html
Embraer: Brazil’s pioneering aviation giant
Brazil’s Embraer is at the forefront of global aviation technology. Wander Menchik, Head of Embraer’s Technology Development Program, offers an insider’s view on the importance of innovation and intellectual property to the company and its future goals. Embraer holds some 800 patents in a variety of countries, many of which have been filed under the PCT.
“The PCT is an extremely useful tool that is supporting our drive to expand our global footprint. It is particularly useful because it provides a preliminary opinion on the possibility of obtaining a patent grant on a given technology in different countries, and buys the company additional time to take strategic business decisions in relation to a particular technology for which protection is being sought. So it is a cost-effective option that takes the legwork out of the process of obtaining patents in international markets and provides us with feedback that is invaluable in shaping the patenting strategies for our new technologies,” Mr. Menchik explains.
“The decision as to whether we use the PCT or simply file for protection directly with the national patent office of our choosing (the so-called Paris route) depends on the nature of the invention and the products, processes or services to which it can be applied as well as the markets it can influence,” he adds.
The WIPO Magazine is available at:
http://www.wipo.int/wipo_magazine/en/index.html
and issue No. 6/2017 is available at:
http://www.wipo.int/wipo_magazine/en/pdf/2017/wipo_pub_121_2017_06.pdf