BL number
Concerning rights in
Hearing Officer
Mr H Jones
Decision date
12 July 2019
Person(s) or Company(s) involved
Adobe Systems Incorporated
Provisions discussed
Section 1(2)(c)
Excluded fields (refused)
Related Decisions


The application relates a computer system for assisting marketing professionals to leverage social media by monitoring posts for references to keywords relating to a product (or brand) and generating a comparison chart in real-time based on the comparative sentiments found in social media in respect of the product and of competing products. The hearing officer found that the invention was related a method of doing business and a program for a computer as such. The application was refused.
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