BL number
O/397/19
Concerning rights in
GB1513414.1
Hearing Officer
Mr H Jones
Decision date
12 July 2019
Person(s) or Company(s) involved
Adobe Systems Incorporated
Provisions discussed
Section 1(2)(c)
Keywords
Excluded fields (refused)
Related Decisions
O/360/19

Summary

The application relates a method of predicting the effectiveness of online advertising by correlating click data and conversion data over time and generating various prediction values, allowing selection of subsequent online advertising based on the effectiveness of earlier performance. The hearing officer found that the invention related to a method of doing business and a program for a computer as such. The application was refused.

Full decision O/397/19 PDF document205Kb

https://www.ipo.gov.uk/p-challenge-decision-results/p-challenge-decision-results-bl?BL_Number=O/397/19
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