UKIPO unveils report highlighting influence of social media influencers (also) on the purchase of counterfeits
http://ipkitten.blogspot.com/2021/12/ukipo-unveils-report-highlighting.html Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits. This kind of research is timely, also considering – among other things – recent... Continue reading