When the consumer getting the mark all wrong might be good for the brand holder
http://ipkitten.blogspot.com/2020/06/when-consumer-getting-mark-all-wrong.html Using a foreign language word as a trademark is often fraught with risk. After all, if the purpose of a mark is to provide an unequivocal marketing message while serving as a badge of origin, the last thing that such a mark should have happen is to be misapprehended.... Continue reading