Trademarks Next Generation

Blog by Under Secretary of Commerce for Intellectual Property and Director of the USPTO David Kappos

I’d like to focus today on something in the works for Trademarks.   One of the goals I have for Trademarks is complete end-to-end electronic processing internally and externally. We’re calling our project Trademarks Next Generation, and I’m excited about providing a system that is faster, more practical, much more feature-rich, and reliable for both the public and our staff.

Virtualization and cloud computing are now industry standard in information technology solutions, and we want to take advantage of this technology in our aim to provide full end-to-end electronic processing for Trademarks. Harnessing this technology necessitates a redesign of our present system, giving us the opportunity to further functionality, flexibility and mobility for our users — Trademarks employees, trademark applicants, and trademark owners.

To give you an idea, we’d like to provide trademark applicants and trademark owners the ability to manage applications and registrations on-line, as well as an automated “watch” service to notify requestors of status changes in applications and registrations, just to name a few functions.  Because the purpose of this initiative is to provide functionality and capabilities for *you*, we hope you’ll join us in moving forward with the project by sending your ideas and suggestions to [email protected]  or by posting them here on my blog.

I look forward to your input on this important initiative.