http://ipkitten.blogspot.com/2025/06/general-court-swipes-left-on-kinkyswipe.html
Proving that consumers know a specific word from a foreign language can be one of the most challenging endeavours in trade mark proceedings. In a recent decision of the General Court, the Match Group successfully enforced its ‘SWIPE’ trade mark against ‘KinkySwipe’ because the applicant could not establish that the Italian public understood ‘swipe’ as a descriptive term. Background
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