Genuine use and the principle of permissible alterations
http://ipkitten.blogspot.com/2023/03/genuine-use-and-principle-of.html Using a trade mark in its registered form is the safest way to establish genuine use, should it become necessary. However, brands develop over time and their presentation can change, the key driver usually being updating of the sign. Using the mark in a form differing from the registered... Continue reading